MARKETING AUTOMATION WITH PARDOT
By Admin on Mar 19, 2017 06:34 pm
Did you know that around 79% of marketing leads are never converted into sales? Although sales and marketing teams are both working towards the same goal, oftentimes they seem to be going in opposite directions. What’s the best way to get sales and marketing on the same page? The answer is marketing automation.
Studies have shown that companies with a marketing automation solution achieve a 36% higher customer retention rate along with a 38% increase in sales.